Today's Silly Consumer Product Award goes to the folks at Jelly Belly, who have come up with Sport Beans. A bag of roughly 15 beans sells for a buck, and they are, according to the package, "energizing jelly beans" loaded with "electrolytes and vitamins C & E." The athlete in need of a power boost is advised to "energize with one package before activity." That's right, it's candy for jocks.