October 25, 2008

TV: Stylista (CW, Wednesday 9)

Yet another fighting-for-a job reality competition.

This time, the job is that of junior editor at Elle magazine, and eleven young wannabees show up to compete for the position. The chief judge is Anne Slowey, Elle Fashion News Director, who has clearly prepared for her judgeship by watching Meryl Streep in The Devil Wears Prada some 8,000 times or so. The tossing of the coat onto the assistant's desk, the bitchy comments delivered in hushed tones, the overwhelming sense of fashion as religion -- it's all there, but Slowey doesn't have quite the charisma to make it as entertaining as Streep did.

Also on hand is Joe Zee, the creative director, who takes the contestants in hand in the first episode to teach them how to dress Elle-style. Danielle's smart blue jacket? Good! William's Clockwork Orange goes punk ensemble? Bad!

Each week, the would-bes will be given two tasks -- one personal assistant task, and one editorial task. Week one sent them to a nearby deli to shop for Anne's breakfast, with no guidance as to what she actually likes to eat. And she is a fussy woman (no coffee unless it's an iced latte; no almonds unless they've been soaked overnight).

After their fashion critique from Joe, they're sent off on a shopping spree, where they must prove that they can now shop for work-appropriate clothes, then put on a fashion show for the editorial staff. The final piece of the challenge is to put their fashion show photos into a "contributors' page" for the magazine.

The contestants are young, pretty, and not that bright; Slowey is stiff and awkward on screen; the tasks bear little if any resemblance to what a junior editor would actually be required to do. But god help me, I am a sucker for these shows, and at least the contestants are being asked to develop actual skills and not just each cockroaches. Stylista is trash, and mid-level trash at that, but I'll probably keep watching.

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