The folks at ABC have come up with another way to cash in on the success of Lost. They've announced that an upcoming subplot will deal with one of the characters who didn't survive the plane crash that stranded everyone on an island. That character is a novelist who had just turned in his latest manuscript to Hyperion Books (an ABC sister company); the manuscript did survive the crash.
Hyperion will publish that book, a private eye thriller called Bad Twin, and has hired a "well-known" mystery writer to write it; it will be published under the name of the Lost character who "wrote" it.
This isn't ABC's first such venture. A character from the soap opera One Life to Live published a mystery novel earlier this year, and the "diary" of a character from the Stephen King miniseries Rose Red was mildly successful a few years back (those books were actually written by Michael Malone and Ridley Pearson, respectively).
But given the obsessiveness of Lost fans, and their desire to find clues to the show's many mysteries, this will probably sell like crazy.
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